PEATT - Plano Estratégico de Animação Turística para a ilha Terceira (Strategic Plan for Tourist Entertainment for Terceira Island)
This project was developed between 2005 and 2007.
With the objective of promoting the development of Terceira Island, the Regional Tourism Association created a strategic plan that aimed at broadening and classing the tourism entertainment offering. At the same time, the goal was to implement a tourism marketing model that would attract visitors and prolong their stay.
This goal originated from the concerns of the Regional Department of Economy of the Azores as a consequence of the low volume of tourist occupancy and the short length of stays on Terceira Island. The plan was developed over two years (October 2005 to October 2007) by the Regional Tourism Association in cooperation with the other entities in the region and with the expertise of Lazeres- Outdoor Consulting.